Toy Fair and MGA 2006
Walking into the MGA Showroom at Toy Fair (2006) the first thing you want to do is run to the Genie and Princess themed bedroom set and throw your stuff down and call �My Room!�. The colors are deep reds and jeweled tones with so many accents like pillows and other goodies you will feel like you are living in the Royal Suite of some wonderful exotic hotel. Its fun and will certainly get a lot of kid�s imaginations inspired to think of far away kingdoms and magic carpet rides. So when you drag yourself away you�ll see so other wonderful things.

Courtesy AP
People that I saw visiting the showroom were ooh-ing and ahhing-ing over all the MGA products and seemed to be thinking the same thing. The cululative effect of all the Bratz goods makes a very happy looking world where you just want to move in and stay forever. With the bedding and room accents you can at least be in a Bratz World at home.

6 Foot Puzzles of the Bratz
Those pretty stand ups you see of the Bratz are 6ft tall puzzles of Yasmin and I also saw one of Cloe and I was told the pieces are very thick and will probably stand up on their own. This would be a fun thing to do on a rainy day or party too. Then have something very cute and dramatic to show in your room, then take it down if you move and put her back together- or mail one to a friend! Check out the d�cor picture and that big Bratzy display is one of them.

Miuichi (Possibly Miuchiz)
This game�s name was chosen by Bratz fans when MGA sent out a poll to see what people would like. Its adorable and is a peek into the Babyz world. You can strut your stuff as a Bratz Babyz gal and wander a virtual neighborhood and encounter all kinds of fun things, even pretend dangers where if you find yourself catapulted into the air you be flying over the trees and house. All fun and pretend of course. No Babyz were harmed in the making of this game!
MGA's description: It's a handheld electronic game that's new and completely different!
And another from the news
MGA Entertainment is going virtual with the launch of a virtual reality game for hand-held devices called Miuchiz (www.mgae.com). kids can go on fashion adventures with Bratz Babyz, gaming adventures with virtual pets and fighting missions with virtual monsters. Each gaming device comes with a motion sensor (shake it to make the creature bounce up and down), an infrared sensor for interaction with another unit and a Universal Serial Bus (USB) port for a computer connection to an online fantasy world. Each handheld game costs $30.

Dare-a-oke
A Babyz themed Karaoke DVD game where you can sing but also play fun games like Spin The Bottle (A Babyz bottle of course) and answer trivia questions related to all kinds of trivia and Babyz DVD info. That�s right there is a Babyz DVD coming out!

Babyz DVD
Sweet 2D production of the Babyz on a romp. They get trapped in the Mall where their daycare centre is located- yeah those tiny babes stage an escape and go exploring and rescue a dog! You will even be able to own the doggy they help as a cute Rescue Pets style pup. Their DVD will be out Fall 2006

MGA�s Mermaid
She has a lovely face like the storytime Princess dolls and she really does swim under water, they had a tank there to demonstrate it. Her mainly green but colorful tail undulates in what would probably be a realistic way if I ever met a real Mermaid- which I would like to! When she started swimming some men that were touring through had to stop and watch too. She is a very pretty doll and seems to be slightly longer than the Princess dolls.. Even her storybook that she will come with is waterproof so you can have all kinds of Mermaid doll fun in the tub.
She is a great addition to the Storytime Princess line

Courtesy MGA
Other story themed dolls in a larger chunkier style (like big Kelly Dolls) will be Red Riding Hood, Hansel and Gretel, Jack and Jill all depending on sales and orders so watch and see what comes out!

Courtesy MGA

Keep and eye out for a whole cute range of Yummiland / Sodapop girls all scented like candy and sodapop. Individual dolls and playsets.

Courtesy MGA

Bratzy related electronics:
So many you will see more as they are released some with no Bratz dolls on them just the brand name Bratz and they are sleek and stylish. These are some I saw-


Courtesy AP
The Lipstick shaped iTunes player connected to Cloe�s Pig Pet player (there will be a few petz to choose from) has a great sound. And Bratz on Film is a computer program that allows you to take pix and the camera will even compliment you back! And you can take your picture and do all kinds of fun things like in the picture you can replace your friends face with a Bratz doll face. There is also an upgrade of the award winning Lil Bratz laptop for those who liked it now want to do more.
From the news:
"Mirroring what the parents are doing and bringing it down to kids" is the ambition of several gizmos coming in MGA Entertainment's new To-Ku electronics line for the 8- to 12-year-old set, said a company executive. Most ambitious is a BlackBerry-aping Wi-Fi Messenger, which uses 802.11b Wi-Fi technology to send and receive messages via a free Internet account ($69.99, fall).
MGA also unveiled an iPod-like Bratz digital audio player ($49), branded with its popular doll line, and three Bratz iPetz devices ($24) - a cat, frog, pig and rabbit that dance to the music of connected players.

And also:
"The iPod is the No. 1 toy. My view is why fight them? Why not join them?" said Isaac Larian, chief executive of MGA Entertainment Inc., which has a chair under its popular Bratz brand that serves as an iPod speaker.
MGA's Larian said his company pared its list of 20 different iPod-linked toys to six. In addition to the Bratz chair, MGA is coming out with palm-sized Petz - a rabbit, pig, frog, and cat - that can be hooked to an iPod and respond to the music by moving and lighting up.

Other Games and goodies from MGA
They have the license for the 100,00 Pyramid game and Mr Larian himself created a set called My Rocks inspired by the pet rock toys but in a zen rock garden setting. Sand and rocks and cute graphics its an adorable idea and very pretty- will look wonderful in any window.

DVDs coming out
This is what I was told, and also know that unlike other CEOs who probably wouldn�t be involved Mr Larian is very involved in the scripts and all aspects of these. Genie Magic DVD due out April 11th.
Diamondz DVD due out in the fall.
Babyz DVD 2d adventure in the fall.
That�s it!

No Boyz currently other than the ones already seen. Sorry no AA boy!

Talking Bratz
These are not guaranteed to be out on the market it will depend on the orders. The dolls themselves look to be the size of the Sisterz Bratz you have seen, the larger sized ones. Their �talking� will come from a base they will stand on. This line is Sasha, Cloe, Yasmin and Jade.

Bratz Baby Sitterz
It�s the same situation with Talking Bratz if they get lots of orders they will be released. They baby-sit lil Bratz Babyz.

Play Sportz
Tennis teams, Pretty Princess vs Angel Wingz
Soccer team
Other sportz, Sno-boarder Cloe, Skiier Yasmin, and a girl whose name was not known at the time may not be a new girl just not sure who it was at that moment and she was a Race Car driver in a jumpsuit with a Bratz doll graphic on her full length. She looks very cool!

High School Cool
Nice casual style, will be a locker set released with Katia. This is a cute Back to School theme.

Bratz Rodeo
These have wonderful longer skirts prairie length but western in feel- like the Bratz went western sophisticated. I want one of each of these skirts for me. They have a fun looking Stagecoach and horse. Denim and warm tones mixed in.

Passion for Fashion
The basic line, but nothing basic about the look very flirty and cute. You�ll even see some Big Babyz in similar looks. Front clasped babydoll length tops and jeans with a peek of tummy, Golden and coppery tones. Dark jeans. Stylish contrast. This line is Sasha, Cloe, Yasmin and Jade.

Forever Diamondz
This is the big Fall line. This is a new name I can share with you, Sheridan and then Sasha, Jade Yasmin and Cloe. Playsets are the Rolling Runway, its an 18 Wheeler Truck that turns into a runway. Will also be a bus and a plane in pretty white and gold accents. Sasha in this line is just as pretty as her Fab version.

From MGA�s PR booklet:
Forever Diamondz Fall 2006
Dazzling retail with entertainment, live events, licensed products.
DVD Movie release
Nationwide Live Tour
From the news
The company's plans for the autumn also include Bratz Diamondz -- dolls that come with a piece of jewelry with a real diamond chip

Forever Diamondz Yasmin collage by sfb


Courtesy MGA

Bratz Couture
Fashions for real kids to launch in Fall 2006

Bratz Costume
Was originally described as Midnight Dance but better but it mean,t now that I see it, in the masquerade element, because they are truly costumed. There is an Angel, a Devil and a Witch! The Angel is my favorite the coloring is beautiful in cream whites not bright whites very lacy. The Devil gal is what you are probably imaging, very sexy cute in red tail and horns and the Witch is pink and black, almost like a Princess Witch in style. As far as I was told Roxxi and Leah are still due to come out in the MD line. This line is Fianna- Angel, Jade- Devil and a new girl- Witch.

Bratz On Ice
Beautiful Snowflake shaped playset where a girl can skate around attached by her foot. Pretty blue lights twinkle underneath it. Its very decorative. This line is Dana (lavender), Cloe (blue), Yasmin (Pink) and a new girl in a pretty ochre skater fashion. These fashions are so sweet, with beading hanging in tassle style and gauzy tulle and sparkles, tights and ice skates. You will love these if you are one of us who have been wanting a skater line for awhile! Take the skates off and they look like ballerinas too.

The Holiday Doll
is a new girl with Golden Blonde hair and a fabulous pink gown. All light and dark pinks beaded on a satin gown with ruffled tulle accents and beading. If you love pink you will love this dress.

KIDZ!
The Big new line for Fall, with playsets and fashions, it�s the first four girls but a world of it own and will be replacing the Lil Bratz line. Yes sorry for fans of the Lil Bratz who actually did quite well, they are being phased out (Number one dolls last year in the UK) but the Kidz are adorable. They have some beautiful playsets, including a vanity with lip gloss, laundromat, scooter and a tandem bike for real kidz. Their motto is �A Passion for Friendship and Fashion� which actually was coined by my friend at MGA. Even people outside of the design team pitch in with ideas!

Kidz

Courtesy MGA
From the news
NEW YORK (Reuters) - Yasmin, Cloe, Sasha and Jade are taking a trip back in time -- back to before anyone ever dreamed of the popularity they eventually attained as the original Bratz bunch.
MGA Entertainment, which makes the edgy Bratz fashion dolls, known for their large heads, pouty lips and flashy clothes, is expanding its product line by adding Bratz Kidz, a line that depicts the dolls as 8- to 9-year-olds.
"These are the Bratz before they became the real Bratz," said MGA Entertainment Chief Executive Isaac Larian in an interview.
But the Kidz line, which Larian said could ring in retail sales of roughly $150 million this year
The 6-inch Kidz dolls are shorter than the Bratz dolls and will have a more conservative, child-like appearance. In contrast to the short skirts and flirty, mid-riff baring tops that Bratz wear, Kidz will be dressed in long, flowing skirts and embellished jeans.
While Bratz dolls, which children often identify as being 16 to 19 years old, are about "fantasy," Larian said Kidz are about reality and producing a doll that resembles Bratz's core consumer -- an 8 or 9 year old girl.
The line will also be backed by non-toy products such as luggage, a tandem bike, a sleepover camping set and a telephone.

New Babyz Red-head boy
Can�t say his name yet but he is so cute and his hair really red.

New Twin Big Babyz Girlz
Black hair and Lavender eyes

Mediteranean Mansion
This wonderful mansion looked kind of familiar and I asked if this could be the Midnight Dance mansion I saw at the last Toy Fair just tweaked a little and it was confirmed it was. Its main differences are the color which is still going to change from the model shown at TF (Sunset colors very beach looking theme) and the tiles on top look like the red clay tiles you see in tropical cities. The central staricase is there and the grates in the window that are modeled after ornate black iron grates some older homes have and the size is the same. Outside is a fountain that doubles as a jacuzzi and little decorative palm trees around and two dolls in residence but it was not confirmed that there would be two new dolls with the set so they were there for decoration.

Bratz RC vehicles
The new designs were described as Alfa Romeo style cars and the two I saw were sleek and European race car looking. So look forward to the Bratz having new cars that look like something racing in Monaco. I did put in a request for a Bratz sized Monster truck RC! Truck fans will be happy with what MGA is going to release but I still want one Bratz can drive :)

Other goodiez
MGA is releasing will thrill Hot Wheels fans, their Marvel comics cars of the same size and feel, will have playsets like the Hot Wheels cars had and seem like fun. They were demonstrated by Mr Larian�s sons sometimes jumping in and showing how much fun different sets were. You got the feeling they were very involved in their testing stage and nice to see them joining the family business :)

Spiderman fans will be happy with a large range of table and wall games like a magnetic dartboard with switchable backgrounds and RC vehicles.

Courtesy MGA
From the news
Van Nuys, CA & New York �January 31, 2006 � MGA Entertainment and Marvel Entertainment, Inc announced today a license under which Marvel has granted MGA Entertainment rights to its world-renowned Super Hero universe that features more than 5,000 characters including Spider-Man, X-Men, The Fantastic Four and Captain America for the die-cast and toy vehicle category. The agreement covers the classic comic book look of the characters, upcoming Marvel-inspired films, including Ghost Rider and Spider-Man 3, and Marvel's pre-school property
Through the agreement, MGA will develop a range of Marvel Super Hero products including personality and movie based die-cast cars and remote control vehicles. Initial products in the RC category will begin hitting retail immediately.
"We are extremely grateful for this opportunity," said Isaac Larian, CEO of MGA Entertainment. "With the great Super Heroes and characters of Marvel combined with our product innovation and passion, we will create winning product across all these exciting categories."
Tim Rothwell, Worldwide President, Consumer Media Group at Marvel Entertainment added, "MGA has established itself as a true innovator. This agreement will further our mission of extending the reach and retail presence of the overall Marvel brand by teaming with category leaders with the marketing savvy, product innovation and distribution strength to maximize awareness of their Marvel product lines."
Juli Boylan, Sr Vice President of Sony Pictures Consumer Products, the limited partner in Spider-Man Merchandising LP, stated, "MGA has proven they can continually create fresh products to sustain a successful brand which is why we're thrilled to have them on board for Spider-Man 3"

RC Vehicles like a land and sea RC that is cool looking and a whole range of racing Rcs.

Courtesy MGA

Shrek Line
Dreamworks has asked MGA to develop this line of toys as a playline of its own not just as toys from the film so look for new and original Shrek playthings and dolls!

From the news:
LOS ANGELES -- MGA Entertainment, Inc. announced today that it has signed a master toy and games licensing agreement with DreamWorks Animation SKG (NYSE: DWA) for the Shrek entertainment franchise.
The two-year agreement gives MGA the rights to bring Shrek-themed products to retail beginning Spring 2007, in conjunction with the theatrical release of the third film in the Shrek franchise. Under the license, MGA will produce innovative products across a wide range of categories, including Dolls and Collectible Figures, Plush, Youth Electronics, Games, Puzzles and Room Decor. "Shrek is a modern classic in family entertainment and an evergreen brand in family entertainment," said Isaac Larian, CEO of MGA Entertainment. "We think that the Shrek franchise has great potential to be a broad toy program across our entire company, and we look forward to creating fun and innovative products that deliver all the fun of such beloved and well-known characters."
"MGA has become one of the leading innovators in the toy industry," added Anne Globe, Head of Worldwide Consumer Products and Promotions for DreamWorks Animation. "With their track record in brand building, cutting-edge toy design, and proven retail strength, we think MGA is a natural fit to anchor our merchandising program for the Shrek franchise."

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Why do we need to say stuff like this anyway? Nice people who credit people�s work may use this please link back to Bratz World
http://www.bratzworld.tv/

LOL ;) This Toy Fair Report was made to be used at:
http://www.bratzworld.tv/ (Bratz World)
http://www.bratz.tv (Bratz TV)
http://www.dollfanclub.com (The Official Bratz Fanlisting and Checklist)
If seen anywhere else uncredited ... it was stolen.
Bratz are copyright to MGA Entertainment
I just wrote this Report as a fan and to get Bratz fans excited about the cool new things to come Thank you and Good Bratzing.

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